In order to build a successful product you need to ensure that the following 3 criteria are met:
- Viability:
- Is your product viable from a business front?
- Does the pricing make sense?
- Do you have a good market fit?
- Desirability:
- Is your product desirable by your target audience?
- Will consumers flock to your product, or leave another product for it?
- Does your product fit a certain niche that does not exist and if not
- Are you differentiating from your competitors?
- Feasibility:
- How can technology be leveraged to make your product a reality?
- Do you have the technical expertise to make your product a reality?
If you can answer all of the above, you are on your way to making a successful product!
Promark Group guides our clients in creating roadmaps to success with the following services:
- Fractional Product Manager
- Fractional Product Owner
