Frequently Asked Questions

Below are some of the most frequently asked questions and our answers to them.

How Do You Create A Product / Service?2020-10-31T13:42:12+00:00

Creating a product or service based on technology can seem daunting, but it’s a matter of practice.

  1. Define the product or service
  2. Define the product strategy
  3. Define the technology strategy
  4. Build the technology
  5. Pilot the product

There are many steps within each of the above, Promark Group offers the following services to help you every step of the way:

  • Fractional Product Manager
  • Fractional Product Owner
  • Fractional CTO
How Do You Measure Success?2020-10-31T13:40:36+00:00

The HEART framework is a framework that was created by Google and is used to evaluate a product, service or feature according to five user-centric categories.

  • Happiness: Are your users or end-customers happy with your service? This is usually measured via a survey or Net Promoter Score (NPS).
  • Engagement: Are your users engaged on your website? This is usually measured via their number of logins, session length, bounce rates, and more.
  • Adoption: Are your users using your product? This is usually measured by the number of new signups during a period of time.
  • Retention: Are your users leaving your product? This is usually measured by a metric known as “churn-rate”.
  • Task Success: Are your users getting what they need out of your product? This is usually measured by successful transactions or abandoned transactions.

Promark Group can help ensure your clients HEART your products with the following services:

  • Fractional Product Manager
  • Fractional Product Owner
How Is Software Made?2020-10-31T13:43:51+00:00

Promark creates software by using the following methodologies and experience.

  • Software Development Life Cycle: SDLC or the Software Development Life Cycle is a process that produces software with the highest quality and lowest cost in the shortest time possible. SDLC provides a well-structured flow of phases that help an organization to quickly produce high-quality software which is well-tested and ready for production use.
  • Agile Methodology: Agile methodology is a type of project management process, mainly used for software development, where demands and solutions evolve through the collaborative effort of self-organizing and cross-functional teams and their customers.
  • Continuous Integration & Deployment: In software engineering, continuous integration is the practice of merging all developers’ working copies to a shared mainline branch several times a day. Approved changes to a main master branch are then automatically released – bringing a constant stream of iteration to the software.

Promark Group offers the following services that help you develop the software you need to make your product, services, and business successful:

  • Fractional CTO
  • Interim CTO
  • Software Development
  • Product Management

Fractional CTO CIO and Product Advisory

What does PfMP® and PMP® Professional Mean?2020-10-31T13:46:12+00:00

These certifications are issued by the Project Management Institute and are the global gold standard of Project Management certifications.

The certifications are slightly different and are detailed below.

The PMP or Project Management Professional certification is a global industry-recognized credential for project managers. PMP demonstrates the experience, education, skill, and competency required to lead and direct projects. PMP is the most sought-after certification administered by the Project Management Institute. The PMP focuses on doing the projects right.

The PfMP or Portfolio Management Professional is PMI’s top-ranking certification and the most difficult to achieve. The PfMP is more strategic in nature and it signifies an advanced competency in the coordinated management of one or more portfolios to achieve strategic objectives by the execution of the right projects at the right time. The PfMP focuses on doing the right projects, the right time.

Organizations with mature project portfolio management practices complete 35 percent more of their programs and projects successfully. They fail less often and waste less money according to the 2015 thought leadership report, Delivering on Strategy: The Power of Project Portfolio Management.

There are less than 2,000 PfMP holders across the world.

Promark Group’s certified professionals will ensure that your projects and portfolios are handled with the best practices.

What is M&A and Due Diligence?2020-10-31T13:46:33+00:00

If you are looking to acquire or sell your company, you are most likely in the Merger & Acquisition process and it is imperative that you conduct Due Diligence.

Due diligence allows the buyer to confirm pertinent information about the seller, such as contracts, finances, customers and most importantly, technology. By gathering this information, the buyer is better equipped to make an informed decision and close the deal with a sense of certainty.

You wouldn’t buy a new house without having it inspected, make sure that you conduct due diligence on the following.

  • Technology Architecture
  • Technology Processes
  • Code Vulnerabilities
  • Security Vulnerabilities
  • Scalability Issues
  • Process Breakdowns
  • Potential Resource Issues
  • SLA Issues
  • and more

Promark Group offers the following services that assist in uncovering any potential issues during the due diligence process:

  • Fractional CTO
  • Fractional CIO
What Makes A Good Product?2020-10-31T13:41:39+00:00

In order to build a successful product you need to ensure that the following 3 criteria are met:

  • Viability:
    • Is your product viable from a business front?
    • Does the pricing make sense?
    • Do you have a good market fit?
  • Desirability:
    • Is your product desirable by your target audience?
    • Will consumers flock to your product, or leave another product for it?
    • Does your product fit a certain niche that does not exist and if not
    • Are you differentiating from your competitors?
  • Feasibility:
    • How can technology be leveraged to make your product a reality?
    • Do you have the technical expertise to make your product a reality?

If you can answer all of the above, you are on your way to making a successful product!

Promark Group guides our clients in creating roadmaps to success with the following services:

  • Fractional Product Manager
  • Fractional Product Owner
What’s The Price?2020-10-31T13:43:34+00:00

Promark Group offers all of the following core-services for an affordable and cost-effective low rate.

  • Fractional CTO
  • Fractional CIO
  • Fractional Product Management

Promark Group’s competitive rate ensures that the investment is typically less than what you would pay for one full-time software developer.

Why Do I Need A CIO?2020-10-31T13:44:06+00:00

A Chief Information Officer is the leader of your information technology department and they are usually responsible for making sure your business has the right tools it needs to succeed.

The CIO’s main focus is to analyze how various technologies benefit the company or improve an existing business process and then integrates a system to realize that benefit or improvement.

Business Systems Include:

  • Customer Relationship Management (CRM)
  • Enterprise Resource Planning (ERP)
  • Sales Softwares
  • VOIP & Other Communication Systems
  • Cloud-based Solutions
  • Networking
  • Office Devices, Printers and more

Promark Group offers the following services to ensure your business is running with the best tools, services and processes to be successful:

  • Fractional CIO
  • Interim CIO
Why Do I Need A CTO?2020-10-31T13:15:09+00:00

A Chief Technology Officer is the leader of your technology and software development department. The CTO is responsible for determining how the technology that will support the organization’s products and services will be built. All companies that require software will need a development team unless the effort is outsourced.

The method in which the software is developed will require a technology strategy that is usually the responsibility of a Chief Technology Officer.

The CTO oversees all of the software development effort to ensure that the technology is

  • Scalable
  • Efficient
  • Reliable
  • Cost-Efficient
  • Up-to-Date

The CTO is also responsible for finding out ways to:

  • Reduce Cost
  • Increase Innovation
  • Find Technology Partnerships To Drive Innovation

Promark Group offers the following services to ensure that your product or service is backed by the best technology to support its long-term growth:

  • Fractional CTO
  • Interim CTO
Why do I need a Product Manager or Owner?2020-10-31T13:36:45+00:00

A product manager is also known as the CEO of a Product or Service. They are responsible for ensuring that your products and services are successful.

  1. They anticipate the future of the product
  2. They drive growth by besting competitors
  3. They build a positive culture within the team
  4. They connect with customers
  5. They ensure that products continue innovating
  6. They build partnerships with other industry players

Promark Group offers the following services that will help you build a successful product and team:

  • Fractional Product Manager
  • Fractional Product Owner
Why Promark?2020-10-31T13:45:54+00:00

Promark brings our clients the knowledge and experience of the 3 roles we highlight, CTO, CIO and Product Manager blended all in one. A successful business that uses technology needs the 3 roles we have discussed to be successful, in some cases – people can wear multiple hats, for Promark, it’s our core-service.

Having that knowledge, however, can sometimes not be effective without knowing how to actually execute projects from beginning to end which is why our staff are also PMI-certified PfMP® and PMP® certified professionals.

Contact us to see how our combined Fractional CTO, Fractional CIO, and Fractional Product Manager services can bring your business value.

Below is an image of our value proposition.

Promark Groups unique CTO CIO and Product Advisory services with Portfolio and Project Management


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